We build software companies, and help others raise capital or deploy it. From one team, with one set of hands — the same hands that ship the code, write the model, and sit in the room when the deal gets done.
What we are
We build software companies, and help others raise capital or deploy it. We invest from our own balance sheet, sit in the seat with the founders we back, and work the other side of the table when capital is looking for a second set of eyes.
Same skill set. Three vantage points.
The same hands move between building, raising, and deploying. That is the studio.
We build
Sometimes from our own ideas, sometimes alongside founders we believe in. We bring capital, code, and operational craft. We work as embedded operators, not as observers.
Equity · Code · Hands
We help founders raise
IBRs, financial models, pitch documentation, data room preparation, due diligence readiness. The work behind every successful raise — done by people who have been on the other side of that table.
IBR · Model · Data room
We help capital deploy
For investors looking at deals, we work the other side of the same table. Target analysis, financial model review, due diligence support. Eyes that have built the kind of company they're about to back.
Target · Model · DD
The shapes most studios pick. We don't. Saying so up front saves everyone a meeting.
We don't raise capital from LPs. We invest from our own balance sheet.
We don't sell hours. We take equity, or we don't engage.
We don't manage anyone's portfolio. We work specific deals.
We don't write decks for executives to read once and forget. We ship working artifacts.
Not a slogan deck. The shorthand we use with each other when a decision gets hard.
The right four people can outpace forty. We are proof.
You learn one by doing the other. We do both because they sharpen each other.
A clean model, a tight IBR, a real data room — these are products. They are how a company introduces itself to capital.
It should be delivered with the same care as a well-written line of code.
We've shipped products, missed deadlines, fired people, hired better ones, raised rounds, lost deals. We don't theorize from a desk.
We don't perform. We ship.
How we measure ourselves
Year three
Companies still alive, still shipping.
The second call
Founders who would work with us again.
The next deal
Investors who call us back for the next one.
The most useful presence in a software founder's first three years.
Maslak · 12:14